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| News for the advertising, media, and marcom industries |
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| (Roachcoat_NYC/Instagram) |
Uncommon New York has introduced the "Roachcoat," a transparent puffer jacket filled with live cockroaches, at a New York Knicks game in response to a Boston Celtics reporter calling the Knicks "cockroaches." The agency's stunt is part of a broader project, including a fictional team identity, the New York Cockroaches and merchandise.
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The Navy is working with VML and WPP Media on a campaign to recruit health care professionals ages 26 to 32 in Chicago, Los Angeles, New York and San Diego. The campaign, which includes a YouTube series, digital out-of-home messaging, paid social media and connected TV, highlights the professional and personal benefits of a Navy health care career as well as the impact health care professionals can have on sailors' lives.
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| (M&M's/YouTube) |
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BBDO Chicago's campaign for Mars introduces POP'd Caramel, the brand's first freeze-dried candy. The campaign features the Spokescandies reacting to the new texture in ads on broadcast and streaming TV, online video and social media.
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Kevin Bacon's nonprofit SixDegrees.org has demonstrated the power of pro bono work through its Purpose, Produced initiative, partnering six agencies with six nonprofits to create impactful campaigns. The agencies were Duncan Channon, Rain, Versus, Bray & Co., The Variable and Crispin, with notable projects including Find Your Anchor's suicide prevention campaign, The Pulse of Perseverance Project's mentorship program and DarkSky International's efforts to reduce light pollution.
"Working on a brand with purpose is like a balm to the soul. Every now and then, you need that reminder," says The Variable's Matt Cook
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| Choueiri (WPP) |
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WPP has recruited Anne-Isabelle Choueiri from Estée Lauder as chief transformation officer to execute the "Elevate28" turnaround plan, aiming for growth by 2028. "Lasting transformation requires the right culture and operational mindset, and I'm excited to help build an environment where innovation thrives, and our people are empowered to embrace change," Choueiri says.
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| Spot from the PG&E "On The Frontlines For Us All," created with VB+P. (Pacific Gas & Electric/YouTube) |
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Pacific Gas and Electric has named Venables Bell+Partners as its agency of record after a competitive review. The initial campaign, "On the Frontlines for Us All," features PG&E employees and includes television spots and a social media series.
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| Media & Technology Trends |
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Only a few spots remaining! Join journalists, PR and agency comms professionals at 4As ANGLES 2026 | April 15 | Register to attend in NYC or join virtually
This practical, half-day conference is designed to help you rethink how reputation is built, measured and sustained intentionally as every aspect of the landscape evolves.
We will explore:
- Preparing for an agentic future.
- Discoverability in the LLM-driven age.
- Candid conversations with leading journalists.
- Why Substack matters.
- Comms career paths, all the way to the C-suite and more.
Followed by a networking reception where you can continue your conversations and make new connections.
Don't miss out. Register.
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Internships deliver the highest ROI as a recruiting strategy. This 4As guidance paper will show you how to move from risk exposure to competitive advantage. Implement structured, paid programs targeting a +50% intern-to-hire conversion to lower costs, build a future-proof workforce and meet equity goals. Download the report now.
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| If we're ever able to talk to whales ... I know what I will say: 'Sorry.' |
Mark Carwardine,
conservationist, writer, photographer |
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