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| News for the advertising, media, and marcom industries |
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| "Handoff" spot for Priceline from Mirimar. (Priceline/YouTube) |
Priceline's summer campaign from Mirimar introduces actor Randall Park as the new Negotiator, succeeding William Shatner. The push is built around budget-friendly vacation planning and shows Park undergoing training exercises with Shatner before stepping into the role.
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EDO is offering agencies access to our complete TV ads database this Upfront season. Ask our agentic AI interface, ChatEDO™, about spend, top creatives, and competitor media weight — and get your answers at the speed of a prompt. And PS: It's free. Request an invite now »
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| ADVERTISEMENT |
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| (Kraft Heinz Brand/YouTube) |
Kraft Heinz's biggest portfolio campaign, "The United Tastes of America" from Tracy-Locke, celebrates the USA's 250th anniversary. The campaign features cookout-themed ads across social, digital, online video, out of home and retail channels, and the company also is introducing limited-time products with patriotic packaging.
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| (DIRECTV/YouTube) |
DIRECTV is launching a campaign for upfronts week with TBWA\Chiat\Day L.A. and Starcom US that features digital out-of-home ads in Times Square, digital video and brand activations at upfront events. The campaign highlights DIRECTV's ability to unify the fragmented media landscape.
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| ICYMI: Most-Clicked From Previous Issue |
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In celebration of Mother's Day, Campaign asked children of advertising professionals to describe their mothers' jobs, resulting in a mix of funny and insightful responses. Six-year-old Ava, the daughter of The 3rd Eye's Anais Rodriguez, says, "When I am watching something, and I get interrupted, that's what you do." Seven-year-old Finnegan, whose mom is Havas New York's Justine Feron, said, "You talk to your computer but you don't use your 'mom' voice. You use a work voice that's very serious."
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Nice&frank co-founder and Chief Creative Officer Laura Petruccelli discusses the agency's growth strategy and the importance of creative bravery. Petruccelli emphasizes the need for brands to move beyond traditional advertising and engage in impactful brand actions, and highlights recent projects such as a foam-finger activation for Oura.
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Proof Advertising has been appointed as creative agency of record for FiiZ Drinks, a specialty soda-shop franchise aiming to expand from 70 to more than 500 US locations and 100 in Canada within a decade. "The specialty soda category is exploding, and FiiZ is right at the center of it with a brand that people genuinely love. Our job is to introduce FiiZ to the millions of people who haven't discovered it yet," says Bryan Christian, Proof Advertising CEO.
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| Media & Technology Trends |
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The second day of the TV upfronts saw TelevisaUnivision, Disney and Telemundo heavily focus on sports, with TelevisaUnivision and Telemundo announcing soccer deals and Disney highlighting its Super Bowl coverage. MrBeast and Beast Industries hosted their first upfront presentation, highlighting the expansion of Jimmy Donaldson's business beyond YouTube, focusing on three core pillars: media and content, consumer goods and services and a marketing platform to pair advertisers and creators.
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| (4As) |
The pitch process shapes partnerships long before the work begins. The ANA and 4As have outlined 10 key principles to bring greater transparency, efficiency and mutual respect to every stage of the pitch process. Discover what better pitching looks like.
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The 4As partnered with Understood.org and Havas on a study on neurodiversity and its impact on creativity in advertising, marketing and media. The findings provide an understanding of the potential of a neurodivergent workforce, the challenges they face and strategies to foster a more inclusive and innovative workplace. Download the report.
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| How many ways can a grown person waste valuable time and lose vital IQ points at the same time? If you're a movie critic, the possibilities are unlimited. |
Rex Reed,
film critic, journalist
1938-2026 |
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