Arnold time-travels with PNC

| McCann study: Brands face trust crisis Created for gjagjeet610.worldwin@blogger.com | Web Version   June 11, 2026 CONNECT WITH 4As  CONNECT WITH 4As    News for the advertising, media, and marcom industries SIGN UP ⋅   SHARE Top Story Dentsu Creative says "The Feeling Is Real for Totino's"   (Tortino's Pizza Rolls/YouTube) Dentsu Creative says "The Feeling Is Real for Totino's" Dentsu Creative's "The Feeling Is Real for Totino's" campaign draws a parallel between the intensity of a teenager's first crush and the enjoyment of Totino's pizza rolls. The campaign targets teens and their mothers, including Hispanic parents. The campaign includes spots in English and Spanish and aims to resonate emotionally rather than focusing on product features. Full Story: DesignRush (6/10) Creative Johannes Leonardo, Volkswagen drive "Tiggy" to World Cup (Volkswagen USA/Instagram) Johannes Leonardo, Volkswagen drive "Tiggy" to World Cup Volkswagen is taking a unique approach to its FIFA World Cup campaign by introducing a summer ambassador, "Tiggy," a remote-controlled mini-Tiguan. Developed with Johannes Leonardo, the campaign aims to stand out amid high-budget content by leveraging the toy car's charm, which has previously delivered match balls at major tournaments. Full Story: Muse by Clio (6/10) Arnold extends PNC's "Brilliantly Boring" with time travel   (PNC Bank/YouTube) Arnold extends PNC's "Brilliantly Boring" with time travel PNC Bank has extended its "Brilliantly Boring" brand platform from Arnold with a campaign that uses historical events to highlight the value of prudence and careful planning. The campaign features actor Chris Diamantopoulos as a time traveler who tries to prevent historical mistakes and is running across TV, streaming, paid social and online video. Full Story: Ad Age (6/10) ICYMI: Most-Clicked From Previous Issue Laughlin Constable, QuikTrip "Savor Summerhood" Shots (UK) (6/9) Featured Content Sponsored Content from Netline 15 AI Mistakes CEOs Make and How to Avoid Them: A Guide to Human-Centered Technology Implementation Create Your Dream Work All Things Innovation Releases AI-Driven Innovation & Insights Solutions Showcase Management Series: What do All Great Managers Have in Common Stay Interviews: Why And How To Use Them Successfully 4As News Jay Chiat Awards 2026 | Late submission deadline FRIDAY   (4As) Jay Chiat Awards 2026 | Late submission deadline FRIDAY The Jay Chiat Awards recognize strategic excellence in marketing, media and advertising around the world. If your team developed and executed an extraordinary strategy in 2025 that delivered real results, we want to hear about it! Share your most impactful strategic work with us to be considered for one of the most coveted awards in the industry. The winners will be celebrated at the Jay Chiat Awards ceremony on Monday, Oct. 5, in New York City. Submit up to 10 entries per agency. 10 Positive Principles of Pitching   (4As) 10 Positive Principles of Pitching The pitch process shapes partnerships long before the work begins. The ANA and 4As have outlined 10 key principles to bring greater transparency, efficiency and mutual respect to every stage of the pitch process. Discover what better pitching looks like. LEARN MORE ABOUT 4As: Homepage | Training Programs | All Upcoming Events Agency Insider Small agencies thrive with focused teams, expert talent Small advertising agencies are thriving by design, not limitation, writes Craig Crawford, founder of Black Noise. These agencies, often started by experienced professionals from large firms, offer higher talent standards, simpler processes and greater accountability.  "They are small because they believe in a different model: one designed around focus, accountability and proven impact," Crawford writes. "Bottom line: The world has changed. Small agencies are now a legitimate alternative to the bloat of large agencies." Full Story: SmartBrief/Marketing (6/11) Area 23's Araujo Innovation should be simple, humane Viton Araújo, creative partner at Area 23, emphasizes the importance of human-centric innovation in health care advertising. Araújo, who has worked globally, from Brazil to Lisbon to Brooklyn, highlights projects such as "Magnetic Stories" for Siemens Healthineers and "Autism Rocks," which demonstrate the potential of storytelling and music to improve patient experiences. "You don't necessarily need to reinvent technology itself. Sometimes you just need to understand patients and their struggles well enough to offer something meaningful in a way nobody had thought of before," Araújo says. Full Story: Muse by Clio (6/10) Agency News Dentsu revives 360i as specialist social team Cotter (Christine Cotter/LinkedIn) Dentsu revives 360i as specialist social team Dentsu is reviving the 360i brand as a specialist social team to compete with independent boutique agencies. Led by Christine Cotter, former president of social innovation at Ogilvy, the team will operate within Dentsu and on its own, offering fixed-fee billing and an "AI-native" approach. Full Story: MediaPost Communications (free registration) (6/10), Adweek (6/10), Ad Age (6/10) M+C Saatchi NA hires David Hermer for COO, CFO roles MediaPost Communications (free registration) (6/9) Justin Bilicki named chief creative officer at Trade School MediaPost Communications (free registration) (6/10) Havas buys majority stake in youth-culture agency Archrival MediaPost Communications (free registration) (6/10) Deadline countdown: Jay Chiat Awards submissions Media & Technology Trends McCann study: Brands face trust crisis amid AI concerns Consumers are experiencing a trust crisis, with 72% prioritizing truth but 55% believing brands were more truthful two decades ago, per a McCann study. The rise of AI has exacerbated this issue, as 76% of respondents fear they won't be able to distinguish between humans and AI. In addition: 69% of consumers abandon brands they don't trust 80% actively choose those they do Full Story: Adweek (6/10) LinkedIn unveils Creator Marketplace, BrandWorks Social Media Today (6/10) Pinterest adds Amazon Storefronts in bid to attract creators TechCrunch (tiered subscription model) (6/10) Samsung to offer programmatic ad placements on TV home screen MediaPost Communications (free registration) (6/10) Got this from a friend? Subscribe now and stay in the loop! Sign Up Let's go, more together than ever. Lionel Messi, Argentine professional footballer Follow SmartBrief Contact Us: Feedback | Advertise Sign Up | Update Profile | Advertise with SmartBrief Unsubscribe | Privacy Policy Copyright © 2026 SmartBrief. All Rights Reserved. A division of Future US LLC. Full 7th Floor, 130 West 42nd Street, New York, NY, 10036.