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| (CereVe Skincare/Instagram) |
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CeraVe's social-first "Head Coach" campaign with NBA Hall of Famer Carmelo Anthony promotes its anti-dandruff shampoo and conditioner. The campaign, created by WPP Onefluence and led by Ogilvy PR, references Anthony's "Hoodie Melo" era and includes appearances by rapper Fat Joe and NBA players Isaiah Hartenstein and Jose Alvarado.
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| (Martens BeLite/Instagram) |
Lewis developed a "Rivals" campaign for Martens BeLite, a light beer developed for the US market by Martens United Dutch Brewery with distributor Buffalo Rock in Alabama. The push features traditional adversaries, such as sharks and surfers, bonding over a beer to highlight the unifying power of beer.
"There's something universally human about two unlikely characters setting aside whatever divides them just to share a cold beer. That's the spirit of BeLite," says Stephen Curry, executive creative director at Lewis.
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| (Hawaiian Tropic/YouTube) |
Hawaiian Tropic's summer campaign from BBH USA features influencer Alix Earle performing a beachside dance routine set to the Divinyls' 1990 hit "I Touch Myself." The campaign echoes last year's " Tana Sutra" campaign in its cheeky tone and includes tutorials on social media.
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| ICYMI: Most-Clicked From Previous Issue |
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Wieden+Kennedy Chief Marketing Officer Jacqueline Steele says agencies should avoid the "panic pivot" and instead focus on their unique strengths, emphasizing the importance of self-awareness. Drawing from W+K New York's experience, Steele highlighted the benefits of embracing the office's distinct identity, which led to successful partnerships with brands like Equinox.
She also shared candid insights on pitching, advocating for radical transparency and defining what truly constitutes a win for the agency.
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In the advertising industry, where extroverted leaders are often favored, quieter leaders can build authority and trust by being more intentional, writes Dimas Adiwiyoto, managing director at BBDO New York. Ad leaders can better build a presence by positioning themselves where they can be seen, preparing to contribute to discussions, observing body language and involving others in conversations. "Leadership isn't just making sure your own voice is heard. It's noticing whose voice is missing and creating room for more points of view," Adiwiyoto writes.
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Three's A Crowd, a social impact collective, has partnered with the Los Angeles County Department of Mental Health to launch Creative Reset, an initiative supporting creatives affected by layoffs and industry uncertainty in advertising, entertainment, media, film and music. The three-day event -- two in-person and one virtual -- is funded by the Take Action LA initiative and will feature wellness activities and mental health resources.
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| Media & Technology Trends |
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Talent is the industry’s growth strategy. The 4As Foundation’s 2025 Impact Report captures the progress, partnerships and long-term investments shaping a stronger, more resilient talent pipeline across advertising, marketing and media. This work depends on partnership. Supporting the 4As Foundation means investing in a stronger talent pipeline, better prepared leaders and a more competitive industry. Explore the full report. And join us in building what comes next.
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| (4As) |
The Jay Chiat Awards recognize strategic excellence in marketing, media and advertising around the world. If your team developed and executed an extraordinary strategy in 2025 that delivered real results, we want to hear about it! Share your most impactful strategic work with us to be considered for one of the most coveted awards in the industry.
The winners will be celebrated at the Jay Chiat Awards ceremony on Monday, Oct. 5, in New York City. Submit up to 10 entries per agency.
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| I didn't set out to be the first openly gay athlete playing in a major American team sport. But since I am, I'm happy to start the conversation. |
Jason Collins,
professional basketball player
1978-2026 |
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