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| News for the advertising, media, and marcom industries |
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| (Nespresso/YouTube) |
Leo Constellation's global Nespresso campaign introduces the Vertuo Up coffee machine and features pop star Dua Lipa plus a fresh brand identity that blends heritage with modern cues. The push, which includes George Clooney, emphasizes coffee as both a routine and a discovery, and puts a twist on the brand's "What Else?" tagline.
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| (Duracell/YouTube) |
Duracell's campaign from VaynerMedia features soccer star Lionel Messi ahead of the 2026 FIFA World Cup, with a 30-second spot showing Messi powered by Duracell batteries. Other campaign elements include a sweepstakes, social media activations, retail partnerships and ads running across linear and streaming TV, digital and audio.
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| (Clash Royale/YouTube) |
Uncommon Stockholm has unveiled the "Hero Balloon" character in a Clash Royale film that uses 10,487 balloons. The film, directed by Sam Gainsborough, features practical effects, puppetry and a soundtrack that includes "99 Luftballoons." Uncommon Chief Creative Officer Björn Ståhl says, "At a time when everything can be faked with digital shortcuts and AI, we wanted this film to feel unmistakably human. The craft wasn't just how we made it. It was the idea itself."
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| ICYMI: Most-Clicked From Previous Issue |
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| Thomas-Copeland (4As) |
4As CEO Justin Thomas-Copeland talks how the 4As is transforming from a traditional trade body into a service platform and product engine to better support agencies, with notable changes including a new growth team and a self-serve AI research tool, aiming to provide immediate access to sector intelligence and salary benchmarking. Thomas-Copeland also talks about the focus on creative and talent.
"I absolutely believe that this industry is here to stay. It has a great future. It's just going to be a different shape, a different pace," Thomas-Copeland.
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| On the ad industry's impact |
"I always quote the 20% of US GDP driven from our industry. That's a big economic multiplier and contributor. We should be proud of that."
-- Justin Thomas-Copeland, 4As CEO
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The integration of agentic AI is set to transform this year's TV upfronts, moving from testing to real products that can automate media buying and selling. Publishers like Amazon Ads and NBCUniversal are introducing AI agents to streamline campaign management, though media buyers are concerned about managing multiple walled gardens and the need for standardized frameworks to ensure seamless integration.
"The conversations may focus more on how we better co-create what an upfront looks like versus just buying spots and dots. Instead, how are we thinking about collaborating together on new technology and opportunities?" says PMG's Carly Carson.
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Dentsu Creative has restructured its leadership, appointing Phil Gaughran as CEO of the Americas following the departure of US CEO Abbey Klaassen. The move aligns with the recent appointment of Beth Ann Kaminkow as Americas CEO for Dentsu, aiming to unify leadership across the region and enhance service to clients.
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| (Olixir New York/Instagram) |
Omnicom Health has rebranded FCB Health New York as Olixir New York, as part of the integration following Omnicom's acquisition of Interpublic Group. The new name was created by merging the word "elixir" -- symbolizing a medicinal and health-related solution -- with Omnicom's "O." The visual identity preserves key elements from FCB Health New York legacy, most notably the rainbow gradient. Linda Bennett and Kathleen Nanda remain to lead Olixir New York as president and chief creative officer, respectively.
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| Media & Technology Trends |
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Internships deliver the highest ROI as a recruiting strategy. This 4As guidance paper will show you how to move from risk exposure to competitive advantage. Implement structured, paid programs targeting a +50% intern-to-hire conversion to lower costs, build a future-proof workforce and meet equity goals. Download the report now.
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Agency compensation continues to be a pressure point in client-agency relationships. A new 4As study reveals a notable shift in thinking. More than half of agency search consultants now say it’s time to move away from hourly billing models and overly granular financial disclosures like salaries, overhead and profit margins. Too much focus on inputs can derail partnerships that should be centered on value, outcomes and growth, beyond just cost breakdowns. Get the study.
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| If you feel strange, strange things will happen to you. |
Rita Dove,
poet, essayist, Pulitzer Prize for Poetry recipient, US poet laureate |
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