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| News for the advertising, media, and marcom industries |
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| (Coca-Cola/YouTube) |
Coca-Cola, a FIFA partner since 1974, unveiled an "Uncanned Emotions" campaign for the 2026 FIFA World Cup. Created by Ogilvy via WPP Open X with support from WPP Media and WPP Production, the push focuses on the emotional highs and lows of the tournament, presenting the excitement through the perspective of Coke cans and bottles. The campaign is being rolled out in phases, with creative tailored to local markets and supported by experiential activations like the World Cup Trophy Tour.
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| (KFC/YouTube) |
Highdive New York is touting KFC's new Box Feasts with a campaign that includes a Spotify song called "Finger Lickin' Machine" and a 90-second commercial directed by Tom Kuntz. The campaign features choreography by Rich + Tone Talauega and aims to capture the excitement of receiving more food than expected. The push includes pop-up events in Los Angeles, where Colonel Sanders is giving out CDs of the song.
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| (Cody Rhodes/Instagram) |
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Drumstick partnered with professional wrestler Cody Rhodes and WWE for a marketing campaign from Opinionated centered on WrestleMania 42. The campaign introduces the "Red, White & Blueberry" Drumstick, and features the "DrumTruck" activation, a sweepstakes and social media content.
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| ICYMI: Most-Clicked From Previous Issue |
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The integration of AI has transformed the creative process, making the approval of an idea the beginning of a new creative journey, writes David Castellanos, creative lead at Erich & Kallman. Castellanos says creatives must now possess technical expertise, visual literacy and strong direction skills to effectively collaborate with AI and produce cohesive, intentional work.
"Amid the AI revolution, embrace your own renaissance," Castellanos writes. "The traditional era's end is your new beginning, too."
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VML leaders discuss how the agency achieved over 35% organic growth in 2025, driven primarily by expanded remits from existing clients and winning 63 Cannes Lions. The agency's success is attributed to a blend of human-first storytelling and advanced AI integration through WPP Open, say agency leaders. Notable new business includes National Vision and Takis, while major losses include Intel. "This was a pivotal year for VML," says Global CEO Jon Cook.
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"At the end of the day, we're in this business to drive business for [clients]. We have every tool in the toolkit to get that done."
-- Beth Wade, VML's global chief communications and integration officer
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American Honda Motor has moved Acura's creative account to RPA, a longtime partner, from MullenLowe, following Omnicom Group's acquisition of Interpublic Group. The move was made without a formal review, which American Honda says was "a strategic decision to consolidate creative work for both the Honda and Acura brands within a single agency to better align with business objectives."
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| Media & Technology Trends |
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Only a few spots remaining! Join journalists, PR and agency comms professionals at 4As ANGLES 2026 | April 15 | Register to attend in NYC or join virtually
This practical, half-day conference is designed to help you rethink how reputation is built, measured and sustained intentionally as every aspect of the landscape evolves.
We will explore:
- Preparing for an agentic future.
- Discoverability in the LLM-driven age.
- Candid conversations with leading journalists.
- Why Substack matters.
- Comms career paths, all the way to the C-suite and more.
Followed by a networking reception where you can continue your conversations and make new connections.
Don't miss out. Register.
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The 4As partnered with Understood.org and Havas on a study on neurodiversity and its impact on creativity in advertising, marketing and media. The findings provide an understanding of the potential of a neurodivergent workforce, the challenges they face and strategies to foster a more inclusive and innovative workplace. Download the report.
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| It is well to remember that the entire universe, with one trifling exception, is composed of others. |
John Andrew Holmes,
writer, physician |
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