 |
| Created for gjagjeet610.worldwin@blogger.com | Web Version |
|
| News for the advertising, media, and marcom industries |
SIGN UP ⋅ SHARE |
|
|
| |
 |
| (Audi USA/YouTube) |
Ogilvy, with Tilt Productions, created "A Life of Yes" for Audi of America to tout the 2026 Q3, featuring Morgan Freeman and Chase Infiniti. The campaign uses cinematic storytelling to highlight the Q3's features and is running across TV, social and digital.
|
|
|
|
|
EDO is giving away our TV Ad Intelligence to agencies this Upfront season. Ask about share of spend, top creatives, and competitor media weights, then get definitive answers in seconds, not hours. Request an invite now »
|
|
|
|
| ADVERTISEMENT |
 |
|
| |
 |
| (Doe-Anderson) |
Doe-Anderson created the branding for the 2028 US Olympic Gymnastics Team Trials, which will be at the KFC Yum! Center in Louisville. The agency's design features a wordmark that transforms the "v" in "Louisville" into a gymnast in flight and will be featured in other branding leading up to the event. Doe-Anderson's Zach Stewart describes the design as "flexible, modern and distinctly American."
|
|
| |
 |
| (Toyota Europe/YouTube) |
Toyota Europe worked with T&P Group on a campaign that reimagines the RAV4 as a family guardian through the eyes of a child, turning it into a giant robot. The campaign includes a film, social media and dealership events featuring limited-edition robot plush toys. The campaign aims to evoke feelings of safety and trust associated with family cars, moving away from traditional automotive advertising that focuses on performance.
|
|
|
|
Agencies are restructuring junior-level roles and training programs in response to the increasing use of AI. While AI has taken over some tasks traditionally handled by junior staff, agencies like Salt XC and Broadhead are committed to hiring and training entry-level talent. Initiatives include apprenticeships, shadowing programs and partnerships with universities to equip new hires with AI skills and other essential abilities.
The 4As is looking to broaden its summer The Face of Talent programming, with CEO Justin Thomas-Copeland noting, "We're also going to be looking at things like organizational design within agencies. What does the new talent team need to look like?"
|
|
|
Agency leaders and coaches discuss the effectiveness of external coaching as WPP's recent hiring of performance psychologist Michael Gervais to aid in its turnaround has sparked debate. Experiences with external coaches vary, with some leaders finding value in gaining clarity and enhancing leadership skills, while others feel the impact is limited without genuine commitment from the organization.
"Every organization deserves an insightful, brutally honest assessment from an external perspective to shake them out of biases," says Pereira O'Dell's Mona Munayyer Gonzalez.
|
|
|
| |
 |
| (Mocean/Business Wire) |
Mocean's new "See Change" operating model integrates the agency's five core practices and is designed to streamline the process from insight to completion. The launch coincides with the hiring of Laura Likos as president of brand and Ryan Bucci as chief creative officer of brand.
|
|
|
| Media & Technology Trends |
|
|
The 4As partnered with Understood.org and Havas on a study on neurodiversity and its impact on creativity in advertising, marketing and media. The findings provide an understanding of the potential of a neurodivergent workforce, the challenges they face and strategies to foster a more inclusive and innovative workplace. Download the report.
|
|
Employee Resource Groups (ERGs) are evolving and being reimagined as strategic drivers of business impact. Our latest study, based on insights from 31 ERG leaders, explores how agencies can elevate their ERGs by aligning them with organizational goals to unlock greater investment and deepen their influence across the business.
|
|
|
| Got this from a friend? Subscribe now and stay in the loop! |
|
 |
|
|
|
| I would really love for everybody to appreciate mathematics -- its glories, its goals. But this isn't being done by making people slog through polynomials year after year. |
Andrew Hacker,
political scientist, educator, writer
1929-2026 |
|
|
|
 |
|
|
 |
|
|
|
|
|
| Copyright © 2026 SmartBrief. All Rights Reserved. A division of Future US LLC. |
| Full 7th Floor, 130 West 42nd Street, New York, NY, 10036. |
|
|
|
|
