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| (Ore Ida Potatoes/YouTube) |
Rethink's "Ore-Ida or Nothing" campaign stars comedian Keegan-Michael Key and highlights the originality of Ore-Ida's tater tots amid imitation products. One campaign spot shows Key playing various exaggerated characters to call out rival "imi-taters" and made its debut with a stunt at Yankee Stadium. Spots are running across TV, social and digital and the campaign includes a "Jimmy Kimmel Live!" tie-in.
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| (Xfinity/YouTube) |
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Nick Kroll stars in a new Xfinity campaign that highlights fiber-powered Wi-Fi. The campaign, developed by Goodby Silverstein & Partners with Carmichael Lynch leading social, showcases Kroll in a classic sitcom-style boardroom setting.
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| (Blacklane/Instagram) |
Blacklane's global rebranding initiative is centered around "Flow," a concept aimed at enhancing the luxury travel experience by focusing on the journey's details. Developed with Anomaly, the rebrand includes a revamped booking platform, updated visual identity featuring a BlacklaneBlue tone and improved in-car experience.
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| ICYMI: Most-Clicked From Previous Issue |
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Big Spaceship CEO Taryn Crouthers highlights the power of honesty in branding, citing a successful rebrand from SPCSHP to Big Spaceship that openly acknowledged the challenges faced. The campaign, dubbed "The Most Brutally Honest Rebrand of All Time," generated 2 million impressions and positive social sentiment, demonstrating that authenticity and transparency can differentiate agencies in a market saturated with similar messaging.
"In an industry built on persuasion, sometimes the most radical thing you can do is just be human and tell the truth," Crouthers writes.
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Joan Chief Creative Officer Jaime Robinson has left the agency she co-founded 10 years ago, with plans to develop original intellectual property across "entertainment, culture and emerging media formats." CEO and co-founder Lisa Clunie will remain at the agency, and a new chief creative officer will be named in the coming weeks.
"As we look toward the future, what gives me the greatest confidence is the creative foundation Jaime helped establish and the next generation of leaders she has helped develop," Clunie said.
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Nex Playground has appointed Zambezi as its creative agency of record and Scale by Zambezi as its media agency to boost brand awareness and develop the Nex 2026 global brand platform. "Being founded and led by parents, Zambezi instantly understood the role that Nex can play in families' everyday lives. We believe they are the ideal partner to make Nex a household brand worldwide," says Nex Playground Vice President of Marketing Paul Dixon. Zambezi's first campaign for Nex Playground will debut this summer.
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| Media & Technology Trends |
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What is the role of an agency in 2026 and beyond? This is the question we explored with agency leaders, CMOs, brand marketers and industry experts in our latest Look Ahead. Explore the two emerging agency futures as Strategic Partner and Marketing Purveyor and the growing middle path. Get 360-degree insights and perspectives from across the industry. Explore 2026 through two distinct lenses across topics such as:
- AI + workflow transformation
- Media and the changing supply chain
- Government relations and policy
- Compensation and value creation
- New business and growth models
- Talent, structure and team design
Navigate the content however you prefer -- as a clean, downloadable PDF or through a richer, interactive digital version with deeper context, video interviews and expanded perspectives. Select sections with extended content are available exclusively to 4As members.
Start exploring.
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Agencies that treat technology and AI-enhanced capabilities as strategic investments rather than expense lines will define the next era of client partnership.
Our new guidance paper outlines practical strategies to help agencies monetize their technology investments, overcome structural barriers and more effectively articulate value to clients. Discover four practical steps to dissect your current approach and frame a path forward.
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| You can only be bored almost to death. |
Elisa Gabbert,
poet, essayist, critic |
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