Join Us Tomorrow
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Hi Jagjeet,
Join experts from Orange142, Google, Lamar and more for a two-part series on navigating GEO, AEO and AI-powered media - The 4As Afternoon of Search. Get practical roadmaps to evolve your agency's workflows and commercial models for an AI-integrated world.
Explore the line up and join the conversation!
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If ChatGPT Doesn’t Know You Exist, Do You?
How Pigeon Forge Conquered AI Search.
AI search is transforming how consumers find brands. If ChatGPT, Gemini or Perplexity don’t know you, your audience may not either. Join Orange 142 for a powerful, practical session on how brands are winning visibility in AI-driven search—and how you can too.
Learn:
• The essential framework for AI visibility
• Real intent-based optimization examples
• Strategies to future-proof your brand as search behavior evolves
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Christy Nolan
VP of Delivery Solutions
Orange 142
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Search: A Buy-Side Perspective
As search rapidly evolves in the generative AI era, agencies are rethinking everything from strategy and investment to measurement and team structure. In this panel, 4As members will share a candid, buy-side perspective on how they’re navigating the shift from traditional keyword-based search to more automated, AI-driven discovery.
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Kevin Dunne
SEM Channel LeadAbelsonTaylor
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Kyle Rovinski
Associate Director, Search
Duncan Channon
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Lenny Irgang
VP, Digital Media
MayoSeitz Media
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Search Isn't Dying. It's Multiplying.
The search bar isn't disappearing — it's everywhere. In this session, two practitioners at opposite ends of the media spectrum make the case that the generative era isn't the end of search marketing, it's the beginning of something bigger.
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Ian Dallimore
VP Digital Growth/GM of Programmatic
Lamar Advertising Company
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Dan Toplitt
Head of Search & Digital Experience KINESSO
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Future of Search
Google Search is leveraging its full-stack AI to fundamentally shorten the customer journey from discovery to decision, helping advertisers create, capture and convert demand with industry-leading ROI and new agentic commerce solutions.
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Matt DelRe
Managing Director,
Search Ads and Organic,
Global Product Solutions, Google
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