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Grubhub has launched its first integrated campaign for Gold Days, a monthlong event offering Grubhub+ members access to more than 10,000 deals. The campaign, created by Anomaly, features a film called "Gold Digging Season" and runs across audio, TV, digital and social media.
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Progressive Insurance's sticky-note monster returns in a new ad campaign by Arnold Worldwide. The ads, directed by Björn Rühmann from Smuggler, feature a new sticky-note monster and will be shown on national TV and social media.
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| (Fallon/LinkedIn) |
Fallon has temporarily rebranded as Runkel to honor Stacy Runkel, who is retiring after 34 years with the company. Runkel, who started as founder Pat Fallon's executive assistant, has been instrumental in shaping the agency's culture. "She embodies that 'special touch' -- the pixie dust that makes Fallon, Fallon," CEO Nikki Baker says.
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The role of chief marketing officer has evolved to require a blend of technological expertise and creative storytelling, industry leaders say. CMOs now oversee complex AI-driven systems while managing brand reputation, says Ed Freed of RAPP. Some companies are splitting the role into chief growth officer and chief brand officer to handle these diverse responsibilities.
"Today's growth leaders must operate at the intersection of data, technology, and creative excellence, where precision and imagination are no longer separate disciplines but mutually reinforcing forces." says George Manas, chief growth and solutions officer at Omnicom.
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Paul Parton, group chief strategy officer at Golin, reflects on a discussion about modern political marketing, noting its roots in ancient Rome, particularly through Quintus Tullius Cicero's "Little Handbook on Electioneering." Parton highlights how human nature and fundamental marketing principles remain unchanged, but the media environment has evolved dramatically.
"The brands that are growing fastest right now aren't the ones with the most established presence or the biggest media budgets. They're the ones that have figured out how to connect an authentic brand truth to a cultural moment that gives people a reason to pay attention," Parton writes.
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WPP has reported a first-quarter 6.7% decline in like-for-like revenue less pass-through costs, highlighting the need for its Elevate28 turnaround plan, which Chief Financial Officer Joanne Wilson said during the earnings call already is showing positive results through new and retained business. WPP Media experienced an 8.5% decline due to previous account losses and slow ramp up from new business.
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| Media & Technology Trends |
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WPP Chief Financial Officer Joanne Wilson addressed recent concerns between agencies and demand-side platforms, notably The Trade Desk. Wilson emphasizes WPP's commitment to transparency, noting that The Trade Desk "operates in the open internet, so it's potentially a smaller segment." WPP's approach reflects a broader industry trend of scrutinizing media supply chains and a shift toward closed ecosystems like Walmart and YouTube.
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Agencies that treat technology and AI-enhanced capabilities as strategic investments rather than expense lines will define the next era of client partnership.
Our new guidance paper outlines practical strategies to help agencies monetize their technology investments, overcome structural barriers and more effectively articulate value to clients. Discover four practical steps to dissect your current approach and frame a path forward.
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Agency compensation continues to be a pressure point in client-agency relationships. A new 4As study reveals a notable shift in thinking. More than half of agency search consultants now say it’s time to move away from hourly billing models and overly granular financial disclosures like salaries, overhead and profit margins. Too much focus on inputs can derail partnerships that should be centered on value, outcomes and growth, beyond just cost breakdowns. Get the study.
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