Best lead magnet for your business?

41,000+ forms analyzed 👀 View in browser  Which lead magnet works best for your business? Hey MailerLiters, 👋 Not all lead magnets are created equal. We analyzed over 41,000 forms and pop-ups to find out which types actually convert. Here are some highlights: Learning resources win overall: Webinars, micro-courses, and tutorials top the list with a 27.4% conversion rate and high-quality leads Newsletter offers underperform: The most popular offer had the second-lowest conversion rate at 17.46% (which shows that there's big opportunity here) Giveaways and contests convert highest: The conversion rate is 29.37% overall, but they often attract low-quality subscribers Interactive tools, reports, and checklists perform above average: They outperform the 22.16% average conversion rate Pro tip: The best lead magnets solve a specific problem, deliver instant value, and connect closely to what you sell. Read the full study 📹 Video: Watch how MailerLite Bookings work One of the best lead magnets you can offer? A discovery call or consultation. Our lead magnet study found that consultation and service offers convert at 23.31% on an average. And now you can set up a free or paid client call on the MailerLite platform with our new Bookings feature. 🎊 In this short video, our Video Producer Ace quickly walks you through MailerLite Bookings, showing how you can: Set up free calls and paid sessions Screen clients with custom fields Sync with Google or Outlook calendars Automate your email groups All without paying platform commissions! Watch how Bookings work Webinar on April 7: See Bookings in action Want a step-by-step live walkthrough? Join us on April 7 at 17:00 UTC to see it all in action and ask your questions live. You'll learn how to set up and manage bookings and promote them through your newsletters and landing pages. Register and we'll send the recording even if you can't make it. Reserve your spot Have a Lite day! MailerLite Europe MailerLite LTD 88 Harcourt Street,  Dublin 2, D02 DK18, Ireland United States MailerLite, Inc. 548 Market St. San Francisco, CA You received this email because you signed up on the MailerLite website. You can click to unsubscribe here | Update preferences