The high price of fragmented AdOps (and what to do instead)
Tool sprawl is an ongoing battle for advertisers, but the status quo is changing: 90% of respondents in our recent AdOps benchmark survey said they want to eliminate AdOps tool fragmentation. Here's why:
💸 Tool fragmentation is expensive. Our latest data revealed that the average ad strategist spends 3.5 months of full-time work on routine AdOps tasks every year. At an average base salary of $77,000, that's $22,000 you're paying each employee a year to do work that could be automated.
📄 Multichannel reporting is exhausting. When performance data is siloed, it's nearly impossible for teams to deliver timely cross-channel insights (at least not without a ton of manual effort). It's also why 58% of surveyed advertisers want centralized multichannel reporting tools that put an end to the data chase.
😩 Manual budgeting workflows are a liability. Budget accuracy matters when you're managing millions in spend: just ask the 47% of surveyed advertisers who said they want to centralize their AdOps to get more accurate and automated budgeting.
The alternative to tool sprawl is a centralized place for running all your core, multichannel AdOps tasks.
Think of it as a CRM for your advertising operations. Products like Salesforce or HubSpot aren't just "a tool" your team uses: it's the definitive system of record (and source of truth) for your entire company's customer data. The same kind of solution exists for your AdOps.
We've got more details over on our blog.
